Steffanie Smith

The signature framework

Move at 70

Decide at seventy percent confidence, then spend the energy you saved on correcting quickly.

The cost of waiting is real, and nobody bills for it

Your approval sits with four people for eleven days. What does a day cost you? Nobody in the room can answer that, and that is the problem.

You are not going to feel ready. Feeling ready is what happens two weeks after you commit, not two weeks before.

The right question is never how big this is. It is whether you can walk it back, and what walking it back costs. Write down the cost of undoing it. If that number is small, you are not making a big decision. You are making a slow one.

The four moves

  1. 01

    Name the clock

    Establish what the delay is actually costing per week, in the unit the organisation already tracks. Organisations measure the cost of wrong decisions obsessively and the cost of late ones not at all.

  2. 02

    Test the door

    Decide whether the decision is reversible, and at what price. Most are cheaper to undo than to defer, and most decisions treated as one-way doors are revolving.

  3. 03

    Call it at 70

    Make the call at seventy percent confidence, out loud, with a named owner and a date. The missing thirty percent is not information you can gather in advance. It is information the decision itself produces.

  4. 04

    Set the correction

    Book the review before you need it. A decision without a correction point is a guess.

How the framework is sold

Keynote

45 minutes

All four moves, with one worked example from the audience’s own sector. The default booking, and the only format that carries the title Move at 70.

Workshop

Half day

Leaders bring a real decision they have been holding, and leave having made it, with an owner, a date and a correction point written down.

Board session

90 minutes

Closed room. Applies the reversibility test to the three decisions currently sitting on the agenda. Never listed publicly, and sold on referral only.